Built from experience,
not a textbook.
For pharma leaders facing competing demands and complexity, we deliver clarity, confidence and the ability to adapt fast.
Leadership Team
Martin Brass
Entrepreneur and Founder of Blue Latitude Health, Martin has spent 30 years building businesses that accelerate from early stages to exit. Expertise in strategy, finance, HR and operations. Industry experience includes consulting and strategic marketing in healthcare.
Join our team
We are always looking for dedicated, experienced professionals
that are driven to solve challenges in a different way.
A specialist AI-forward strategy partner for global pharma.
Senior partnership
Hands-on senior experts who work closely with you to keep collaboration constant and decisions moving quickly.
Focused teams
Lean teams with agile ways of working cut through obstacles and keep progress on track.
Smart delivery
Purpose-built technology that scales delivery that creates space for deep thinking and quality results.
Uncovering the detail of clinical decision-making shaping adoption by combining decades of industry experience with high performance AI-driven solutions.
Insight sprints
Rapid insight generation using a range
of data collection and analysis techniques
to enable a clear bridge to decision-making.
Behavioural mapping
Behavioural mapping of assessing multi-stakeholder perspectives, data flow, technologies and behavioural/ system factors.
Launch readiness
Preparing and supporting brands through
their launch cycle, transferring learnings
and accelerating course correction.
Service delivery innovation
Building innovative services in collaboration with external stakeholder groups to address adoption barriers, improving access to therapy
Digital, AI & innovation strategy
Development of integrated digital and innovation strategies to deliver impact
against organisational and product strategies.
Customer experience
Establishing opportunities to enhance customer experience through behavioural engagement strategies and service solutions
Patient support programmes
Development of sustainable patient support programmes from concept to scale up, leveraging implementation-focused design.
Positioning & messaging
Creation and refinement of user-centered positioning and messaging which integrates
a adoption mindset into communication.
Helping clients to
create lasting change
"The insight report is excellent!
The insights are SO good! I know this was a lot of effort in a short amount of time but you crystallised the insights so well!"
"Thank you for putting together this rich set of insights and structuring such a great discussion. Your use
of human-centred techniques
to translate complex insights
into practical solutions is great!"
"Your team has done an outstanding job setting the tone and direction for this project. To be able to work together to bring this innovation across the world is an amazing thing."
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