Smart Pathways is a structured approach to developing de-risked asset strategies in healthcare. It’s not a platform or a package - but a way of working shaped by real-world challenges.
New diagnostics, therapeutics, platforms. New competitors. Infrastructure shifts. For teams preparing to launch new medicines, the goalposts keep moving.
Success now demands:
→ sharper prioritisation
→ faster pivots
→ more confident decision-making
How do pharmaceutical teams get there?
It starts by solving for uncertainty...
We now have the ability to map care pathways with greater specificity and anticipate how system-level dynamics will evolve. That insight is foundational.
Smart Pathways is our response.
A developing strategic discipline designed to help teams cut through complexity and make better decisions at every phase.
In today’s fast-evolving, innovation-first healthcare landscape, Smart Pathways offers a structured approach to developing de-risked asset strategies.
Insight generation is often fragmented within client businesses. Teams work in bursts. Learning is lost between functions. Planning becomes episodic. The result? Strategic amnesia.
This isn’t due to a lack of effort, but a lack of structure. Without a cumulative insight model, teams are forced to re-learn and re-align at every stage.
Smart Pathways is being developed to address this. It offers a disciplined, connected approach where each insight builds on the last. That reduces rework, increases foresight, and supports stronger decisions from development through to delivery.
Multiple functions within client businesses gathers insights but these insights aren't always connected. What emerges are disconnected assumptions, muffled warning signs, and missed opportunities. Planning is completed just as health systems start to shift.
Smart Pathways offers a different approach. It provides a unified lens on how health systems behave, evolve, and interact with asset strategy. It links care delivery, prescriber behaviour, and infrastructure maturity into a single source of truth.
With this integrated picture, teams can act earlier, adapt continuously, and make more grounded decisions. Smart Pathways is being shaped to provide that lens.
Smart Pathways wasn't born from a workshop - rather it is emerging from real-world client challenges. In one case, a strong evidence base wasn’t enough. Diagnostic limitations were stalling uptake. With new insight, the team targeted sites more effectively - and changed the adoption curve.
These are the kinds of real-world problems Smart Pathways is being shaped to solve. It’s not about slide decks. It’s about supporting confident, system-aware decisions when they matter most.
Healthcare is in motion. Innovation is rising. But so is ambiguity.
We now have more data than ever and more complexity. Traditional planning models weren’t built for this pace.
Smart Pathways is. It’s not a finished product, but a living, adaptive approach. It is being co-developed with partners who are navigating complexity now. If you’re planning a launch, stress-testing assumptions, or solving for uncertainty — let’s talk.
