TCC Health helps pharmaceutical teams focus on what drives treatment uptake. Learn about our process and download our “Turbocharged Strategy” checklist - built to kick-start strategy and speed up success.
Customer Experience (CX), omnichannel engagement, and telehealth are some valuable strategies. The reality is, there’s no one-size-fits-all approach. Strategic planning must be grounded in data and insight, and leaders must have the courage to move beyond the standard launch playbook to drive better outcomes.
“What gets measured is what gets managed”. Classical approaches to brand research yield predictable data and predictable strategic and tactical responses – but is this fit for purpose in the era of targeted and sophisticated medicines?
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Why it's important to broaden the insight net - and how to do it.
New medicines disrupt existing pathways and the way things are done within them. No matter how strong a product’s profile, uptake will be limited unless pathway barriers are identified and addressed early.
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What it means to adopt a ‘pathway-centric’ mindset – and why this approach is crucial during the launch phase of a new medicine.
Early in a product’s lifecycle, it’s essential to develop a global view of how it’s likely to be positioned against other treatments, where it will sit within lines of therapy, and what the patient journey – and its key pain points – looks like. But that’s not enough. To generate insight that truly enhances launch, we need to get closer to the ground and capture near-time feedback.
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How to identify meaningful patterns throughout the launch process and drive success.
Launch is a busy – and often stressful – time for pharmaceutical teams. They’re balancing competing priorities and working against the clock to deliver innovative therapies to patients who need them. Cognitive bandwidth is stretched. So in this high-pressure environment, how can a Global team encourage a shift in mindset or introduce a new way of thinking?
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Why a simple thought is so important when communicating strategy.
Creating ways to generate bottom-up, near-time insights is essential for pharmaceutical teams. These insights provide the building blocks to sharpen strategy and turbocharge launch.
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How a pathway-centric mindset enables teams to make decisions that enable rapid access to appropriate therapies.
Turbocharging strategy isn’t about adding noise – it’s about creating clarity. And clarity comes from staying close to the ground, listening carefully, and moving quickly. In one recent project, TCC worked with cross-functional teams to uncover on-the-ground realities that weren’t showing up in formal research. What emerged wasn’t a polished playbook, but something more powerful: three focused insights that sparked action across markets.
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Aaron and Fiona reflect on that experience in the video below – sharing how ‘scrappy’, real-world intelligence, triangulated with robust data, led to faster decision-making, stronger alignment, and ultimately, a launch that exceeded expectations.
Launch success can’t be left to chance – or to legacy processes. In today’s environment, what separates good from great is the ability to tune into what’s really happening, adapt fast, and act with confidence.
Turbocharged Strategy means letting go of assumptions, making insight generation more dynamic, and being brave enough to change course when the data demands it.
If you're ready to move beyond the standard playbook and power up your launch approach, we’re ready to help.
At TCC Health, we know launch readiness is a high-pressure period - and the clock is always ticking when it comes to optimising performance.
Use the TCC launch excellence checklist to:
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