Are Your Launch Plans Built for Real-Time Complexity?

In today’s fast-moving healthcare landscape, pharmaceutical launches face unprecedented challenges. Shifting reimbursement models, emerging competitors and evolving clinical data can quickly render traditional strategies unfit for purpose. The result? Missed opportunities and underwhelming uptake during those critical early months post-launch.

At TCC Health, we believe it’s time for a different approach – one built for complexity. We call it Turbocharged Strategy. It’s a methodology grounded in agility, real-time insight and a clear-eyed understanding of how new therapies interact with the healthcare system as it really works.

Putting Pathways at the Centre

Success in launch isn’t just about having a breakthrough product. It’s about making sure that product fits the pathway. Our pathway-centric approach identifies the behavioural, organisational and infrastructural barriers that can block adoption – and equips teams to overcome them. When you understand how care is actually delivered, your strategy becomes more targeted, more relevant and more likely to land.

From Insight to Action

Insight generation is only valuable when it leads to action. That’s why we work with clients to bridge the gap between understanding and implementation. Our Design+ Thinking approach combines strategic depth with human-centred thinking to move great ideas off the page and into practice – quickly, effectively and with measurable impact.

Accelerate with Confidence

We understand the pressure of launch. The timelines are tight. The expectations are high. That’s why we focus on fast, pragmatic insight generation and decision support for Global and Regional teams. We don’t just test messaging – we interrogate pathways. We don’t just plan – we adapt. That’s the essence of Turbocharged Strategy.

To help get you started, we’ve created a simple checklist designed to accelerate your strategy from day one.

Use the TCC launch excellence checklist to:

• Determine your data plan for launch success
• Develop decision-making frameworks
• Create compelling communications
• Drive continuous improvement